29.01.2020

    TRIUMPH AND BAJAJ GLOBAL PARTNERSHIP COMMENCES

    Triumph Motorcycles and Bajaj Auto India have today formally commenced their exciting, long term, non-equity partnership in Pune, India. This is a unique moment, where two world-class companies that are passionate, as well as product focused, are coming together to build a brand new range of mid-capacity motorcycles.

    The partnership will see the two companies with their respective strengths in large and small capacity motorcycles collaborate to design, engineer, and manufacture a range of mid-capacity motorcycles.

    The iconic Triumph brand will seek to further expand its global reach, with the partnership offering a new mid-sized sector opportunity and, importantly, a new entry point to several high-volume emerging markets, including India and other Asian markets.

    The strategic partnership will benefit both parties with Bajaj becoming one of Triumph’s key distribution partners in crucial new markets for the Triumph brand around the globe.  Going forward Bajaj will take over Triumph’s Indian distribution activities, at a date yet to be confirmed, leveraging the great expertise that Bajaj has in this region. In their other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line-up.  In all other markets where Triumph is present today, the motorcycles developed together from this partnership will join the current Triumph product portfolio and be distributed by the Triumph led dealer network worldwide. This will truly unlock the potential on a global scale. 

    The Triumph-Bajaj collaboration will combine strengths in design, technology, cost-competitive manufacturing and an intimate knowledge of key target markets to deliver a range of winning products and business success.

    The partnership will build new engine and vehicle platform in the mid-capacity range (200- 750cc) and offer multiple options to address different segments in this class. The proposition will be aspirational and affordable with a targeted pricing starting under INR 2 lacs in India. This will create a new entry point to the Triumph range around the world, and ensure Triumph can compete in important large segments of the global motorcycle market, and attract new customers to the brand.

    Triumph Motorcycles CEO, Nick Bloor, said: “This is an important partnership for Triumph and I am delighted that it has now formally commenced.  As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast-growing markets of South East Asia, but also driving growth in more mature territories like Europe.”

    Rajiv Bajaj, Managing Director of Bajaj Auto India, said: “The Triumph brand is an iconic one the world over. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leveraging each other’s strengths and expertise to make the relationship a success for everyone.”

     

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    30.03.2020

    TRIUMPH, wir halten zusammen und mobil!

    Besondere Zeiten erfordern besondere Maßnahmen: TRIUMPH unterstützt medizinische Fachkräfte und Endkunden mit zwei besonderen Aktionen.

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    28.02.2020

    0-100 km/h in 2,8 Sekunden: Die Rocket 3 R ist der neue Beschleunigungs-Champion bei TRIUMPH

    Die neue Rocket 3 R markiert eine eindrucksvolle Bestmarke: Mit nur 2,8 Sekunden in der Beschleunigung von 0 auf 100 Stundenkilometer ist der Muscle Roadster das schnellste bisher gemessene Serienmotorrad von TRIUMPH in dieser Kategorie. Das komplett neu entwickelte Motorrad stellt damit sein Konzept als besonders fahraktives Performance-Bike in seiner Klasse klar unter Beweis. Die brandneue TRIUMPH Rocket 3 R und das Schwestermodell Rocket 3 GT besitzen mit 2.500 ccm Hubraum weltweit den aktuell größten Motor in einem Serienmotorrad. Entscheidenden Anteil an der enormen Beschleunigung hat das mit 221 Nm bei 4.000 U/min extrem hohe Drehmoment des längs eingebauten Dreizylindermotors. Auch dies ist ein Wert, der von keinem anderen Serienbike weltweit erzielt wird.

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    26.02.2020

    Auf die Bikes, fertig, los! TRIUMPH präsentiert im März seine „Best of British“-Modellneuheiten 2020

    Egal ob in Berlin, Birmingham oder Barcelona: Motorräder mit angelsächsischem Style sind weltweit begehrt. Für die neue Saison bringt TRIUMPH gleich mehrere neue Modellreihen mit über zehn neuen Motorrädern in allen Genres auf den Markt. Wer zu den ersten gehören möchte, der das „Full House“ an Brit-Bike-Neuheiten live sieht, sollte im März 2020 bei einem der TRIUMPH-Händler vorbeischauen. Bei den „Best of British“-Events präsentieren diese passend zum bevorstehenden Saisonstart die brandneuen Motorräder für jeden Fahrertyp.

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